How is your mobile experience? Mine is terrible! As a Canadian having to put up with -30C weather, my glasses fog, my fingers freeze, and I am generally grumpy by the time I get into the warm metro system to waste time on my phone. My social networking apps are ok, but that means I had to bend over and give Apple my credit card number. What if I don’t want to install your free app that eats up my memory and data plan?
It’s more important than ever to have a mobile version of your website for the picky web enthusiasts like me. I am not going to scroll around on my two inch screen to try and find your contact information, or this week’s yoga schedule. I want information fast, and legible, in my phone’s browser. If I am swearing at your design, for being pretty but loading a huge image onto my little screen, you fail.
Yes, I mean fail. Crash and burn, face-plant in the mud type of fail.
Let’s talk about what is really behind this obsession with our phones… an evolution in user interfaces. UI’s. As a type of infection we are becoming more and more addicted to our phones. We are likely to access our internet cosmos through our portable, always ready, personal portals, our smart phones and tablets.
Sometimes I’m just too lazy to go over to my desktop and would rather surf the web on my iPhone in front of the tv. Like a Pavlovian dog my notifications excite me and I wonder what love is waiting for me at the sound of the bing.
Local users are the most likely to benefit from your mobile site. Your customers, trying to look up basic information while on the go. News and time sensitive information is another area where a strong mobile experience is necessary. Print size, and menus suitable for touch screens, are essential for positive mobile experiences. My frozen fingers need to be able to fumble through your menu accurately.
We are ADD. All of us. The internet is full of blinky ads, cat pictures, porn, and our friends constantly ranting on Facebook. Even text messages are competing with your site. If I am annoyed or even slightly slowed down by your bulky design, I am going to be distracted and not interact with your site and product.
Take a look at your site with this mobile simulator. It’s a great tool to see what your customers see when they are trying to access your site on the go. Can you read the print? Can you move around the site easily? Are you spending a lot of time zooming in and out?
Yes I am bitter, but consider my smouldering annoyance a sign that most websites are not current with common UI practice. In order to keep up, you need to look at having a mobile version of your site ready for people like me.